A Creative Brand Consultancy

Specialising in brand narrative & strategy, purposeful storytelling and creative direction.

Specialising in brand narrative & strategy, purposeful storytelling and creative direction.

Brand Narrative

Commonground helps brands focus on who they are, what they stand for and why they exist – so you’re business is ready to cut through the noise and make the most of growth opportunities.
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Brand Strategy

Brand strategy translates and expresses your brand to your customers. Through it you ensure all deliverables align brand strategy with business objectives and help organisations grow.

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Purposeful Storytelling

We believe in telling a different story. Stories that encapsulate your values and and why. Stories that inspire hearts. Stories that drive engagement. Commonground ensures your stories communicate your brand end to end.
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Creative Direction

Let your brand shine and bring your campaigns to life! We provide creative direction for brand development and content creation through video, photography or design that stays true to who you really are!
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Harnessing human connections and authentic experiences.

COMMONGROUND believes in telling better stories. Stories that change perceptions, challenge stereotypes and create new beliefs. Stories that inspire the heart.

By consistently communicating in these ways, brands reach their audiences in better, authentic ways and put real meaning behind their values, vision and why.


Our Difference



In over 15 years our work has covered all areas of communication across diverse industries, and cultures, developing campaigns, approaches, strategies and achieving tangible outcomes.



Your clients, customers and fans deserve and authentic brand. We don’t use cookie-cutter approaches, but develop solutions that are specific to you and what your business stands for.



Creativity is at our core and it comes in all shapes and forms: Award winning campaigns, concepts and ideas brought to life through design, photography and video.



We are driven by our values for authentic and creative communication, that is strategically applied with deliberation and sensitivity.

Meet Christoph

Founder and Principal Consultant
A strategic and innovative communication professional with over fifteen years of experience, who initiates ideas and drives them to implementation through the astute development of brand strategies and creative tactics.
  • Christoph worked with us for six months on a major supermarket intervention campaign. The retailers, customers and partners had only praise for his work. Based on this work we won the prestigious Konrad Jamrozik Award for Health Advocacy and the VicHealth Healthy Eating Award for best health promotion project in Victoria, Australia.

    Dr Adrian Cameron – Deakin University
  • Christoph has a really creative mind and focus. He looks to the core of an idea and keeps challenging the creative until it truly represents that idea.

    Daniel Flynn – Thankyou
  • Christoph’s photographic skills are second to none. He knows his art and craft so well he can focus on the people he is photographing rather than the technology he is using. He is then able to take these images and turn them into beautiful communication pieces and visual stories that will create whatever emotion you are looking for.

    Heath McSolvin – CBM Australia
  • Christoph is insightful, intelligent and able to achieve great things, often with limited resources. He was pivotal in creating, developing and growing the CBM End the Cycle and Enable programs. His vision and creativity brought these programs to live.

    Heath McSolvin – CBM Australia
  • Christoph has extensive campaigning and marketing knowledge, experience and insight which he applies with great sensitivity.

    Esther Adams – Interserve
  • Christoph has enormous experience in purposeful storytelling. I have worked with Christoph in many countries, respectfully and ethically telling their story is central to the way Christoph works.

    Greg Low – R2L

Enquire Now

Enquire today to secure a consulting session.

Enquire Now